The headquarter building of BNP Paribas El-Djazair, Cetelem and Cardif is situated in the heart of the new business district of Bab-Ezzouar. It occupies a prominent place among most important national and international corporations. This is the first operation in Africa to follow the French standard for environmental labeling (HEQ).

The building volumes create a harmonious street front along the axis leading from the airport to the center of Algiers. The project is composed of two towers edified over three parking levels in the basement and a sunken garden floor where common services are lodged for the 1000 employees, including a restaurant, cafe and gym.